I think attention-getting winter-time engine work specials could benefit a dealer
ANYTHING good to say about winter should be welcome, in a market with a seasonal down time.
HD expenditures to look forward to over the winter, already in their minds as the answer
to cabin fever and biker blahs, winter sucks, except for the off season engine work specials...
I can imagine some good promotional posters,
"What the hell, if you can't ride, you might as well split the cases."
"Is your Harley cold and lonely? Bring it to the shop!
It deserves the extra attention and camaraderie"
Another point, there was a time when performance mods did not relate much to the new models,
the new model wasn't larger displacement than the one you were wanting to do mods on,
but today the more you look into spending on engine upgrades, the closer you come
to the displacement at least of a newer model. A dealership could promote
a layaway plan going all year towards anticipated big ticket wintertime shop work,
that layaway $$ could be converted into down payment if the urge ever strikes.
Have a really big screen Harley Rider SAD Treatment area, big video and big sound of Harley rides,
guys with winter-time rider withdrawal would find it comforting, worth stopping in for a refresher.
Once you establish yourself as an eccentric,
you rarely have to explain your actions.
Last edited by Nathang; 12-02-2012 at 11:33 AM.