I would love to see the tech/service items as well. actually, the very first time I walked into a dealership (Sherman, Tx.) they had a table set up with a bunch of parts on it. I couldn't stand it very long and asked the salesman that was showing me around what it was about. The next day there was a tech going to install them on a bike for all to see. I would have loved to seen that and kick myself in the butt for not driving back over the next day (2+ hours) to see it.
At this time, I am considering doing exactly what was being done there that day to the bike I bought some 2 weeks later. Heck, i would even pay to attend a seminar like that. I don't have the tools to do all of that work so if i learned enough to do it, i would at least have to buy the proper tools from the HD to do the work myself.
I also agree with some kind of apparel/service discounts, free t-shirt opportunities, etc.
I really don't think we need much of an incentive to come into your dealership, just something.
Maybe on some of your tech seminars, don't just do it one time. Like the guy that says he works second shift, offering it at different times will allow most everyone to show up. Like offer a certain service type seminar from 9-11am, 1-3pm, and again from 5-7pm. whatever time frame that might allow for most everyone to attend.
Mike Hutchings Broken Bow, Ok.
2012 Street Glide
SE - Ventilator AC, 255 Cams, Race Tuner
V&H - Power Duals, Hi-Output Slip-Ons
2012 Fatboy Lo - Traded in