What would bring you into a dealer in the cold months??? Need serious feedback - Harley Davidson Forums: Harley Davidson Motorcycle Forum
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Old 11-30-2012, 11:02 AM   #1 (permalink)
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What would bring you into a dealer in the cold months??? Need serious feedback

Ok ok, well its no suprise to most i work for a dealership. I hang my hat on being one of the top rated places in the country. But we have been having conversations here on how to bring people in, when its cold out, when riding weather isnt at its best, etc...

So im here to get direct feedback from you guys, obviously dealers usually have winter specials and so on. But what would they need to do to check get ya in the door to say hi?????

Please serious feedback only, ill message a mod if this becomes some b.s. Dealer hate on topic and just have the thread locked.

I try to help as many on here as i can when i can, so now just asking for a little bit back... Thanks in advance guys.
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Old 11-30-2012, 11:08 AM   #2 (permalink)
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I spend more time in the dealer during the winter.

They have free coffee, sometimes free beer and the B.S. around the parts counter is second to none. The girls in the clothes department are pretty and friendly as well.

It is the best way to get to know your parts guy and spend time around bikes and other enthusiasts during the snowy months.


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Old 11-30-2012, 11:10 AM   #3 (permalink)
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Bring 'em in with food and drinks. Run specials while they are there. Everyone with a Harley is looking for a break.
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Old 11-30-2012, 11:11 AM   #4 (permalink)
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This might be a bit "out there" but owning a business myself, ya gotta think outside of the box... here goes. The problem is when the cold weather comes, its time to store the bike or part hybernate it. I know there's things I could get done on the bike while its down any how. If someone wants to get the bike to the shop, say for a tire change or whatever, problem is getting it there, or getting caught while its at the dealership. I'd like to get my back tire changed out, but I don't want to see if I can ride in the snow afterward....you get my point. What if the dealership offered closed trailering?? to and from. Just a thought.
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Old 11-30-2012, 11:13 AM   #5 (permalink)
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How about holding a "customer Appreciation" day w/ local food etc... Around here we'd have someone cook a Jambalaya etc... BBQ always goes over good. How about a sale of clothing?
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Old 11-30-2012, 11:17 AM   #6 (permalink)
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All good idea guys, some of them we are already implimenting, but keep tham coming.
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Old 11-30-2012, 11:24 AM   #7 (permalink)
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One dealership I know of used to have some kind of a to-do every Saturday. And usually they had some kind of special going a long with it. Beer, hot dogs, a band, sometimes a goofy contest but it attracted people.
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Old 11-30-2012, 11:43 AM   #8 (permalink)
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my dealer offers free pick up and delivery and I use that service. they send a truck with a trailer, pick it up, service it and return it to me with no charge for the pu and del. I go right past two dealers closer because of this. I usually spend more to take advantage of it being there.
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Old 11-30-2012, 11:48 AM   #9 (permalink)
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Try dropping the price on sweatshirts and t-shirts. Pocket t-shirt at dealer, 30 bucks. Pocket t-shirt at wallyworld, 3 for 10 bucks. Paying to advertise for a dealership, just doesn't make much sense to me.
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Old 11-30-2012, 11:49 AM   #10 (permalink)
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Raffles are always a winner, and door prizes .

Advertising is also important. I see tons of TV commercials for the local car dealerships in my area but never anything for the local H-D dealerships. I guess ya'll think the bikes sell themselves? If that were the case, there'd be fewer Crotch-Rockets and Victorys on the road. Facebook, Twitter, Craigslist for your used stock. Gotta spend money to make money.
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