AND...a lot more folks are buying used these days from individuals then ever before (Harleys anyway). I didn't buy mine from an individual, but I bought it from a Polaris dealer where it had been traded.I dunno. I had heard at various times over the years that Harley's sold at close to list, even higher with mandatory add ons in the really good times (for them).
I bought in January and got aboiut 15% off, but I did buy a warranty. I think you can probably get a slam dunk right now actually. Although the economy is good and not in crises like a few years ago, for some reason HD just reported lower sales than last year, same quarter. And a few days later (yesterday) Polaris reported crazy profit, 40% higher for Victory and Indian combined. HD may think they're Apple, but not right now apparently. People are looking at others, or the hipsters don't want the HD stigma (overpriced, underperforming, pirate thing, etc), or whatever the case may be.
I'd be looking for steep discounts if I were buying today-- assuming good credit, etc. You can probably get thousands off a touring bike with who knows what thrown in. Try, and be willing to walk.
Had thought I got a remarkable deal in Jan, now sorry I didn't wait...lol
How are you finding out what the dealer paid for it?Your best weapon when entering a dealership is knowledge!
Know what you're looking for, know what it's worth in both market value and what the dealer probably paid for it. Also know what you're willing to pay for it, and what you want thrown in as part of the deal.
I bought my XL883L about 3 weeks ago after kicking the tires and checking things out for several months. I knew going in that it was a "basic bike" so there probably wasn't going to be a lot of wiggle room, but I still got out of there with a 2-up seat, sissy bar, rear pegs, and a year of extended warranty at a price that I could live with.. ~$10K out the door.
Do your research, and don't be afraid to get up and walk away. Don't be afraid to be an *******... you're doing them the favor of buying the bike, they're not doing you a favor of selling it to you..