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Harley-Davidson reported sales of 267,999 motorcycles in 2014, a 2.7% increase from the 260,839 motorcycles sold in 2013. The uptick in sales resulted in a 7.8% increase in motorcycle sales revenue for its 2014 fiscal year, pushing the bottom line to a profit of $844.6 million.
Read more about the Harley-Davidson Reports 2014 Fiscal Results at Motorcycle.com.
 

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VA Fender Bender
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up up and away!
 

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Super Moderator
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Ok, explain to me how I bought in at $64, and I still am in the red?

I do not get this stuff.
 

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and the winner for 2019 is... Thailand!

(Reuters) - Harley-Davidson Inc reported worse-than-expected quarterly profit on Tuesday and forecast a slump in global shipments of its motorcycles in 2019, sending its shares down 5 percent.
Still, to avoid the fallout of a tariff war waged by U.S. President Donald Trump, the American company said it would boost investment at its Thailand plant to serve European markets. Such a move would allow its motorbikes to avoid retaliatory tariffs by the European Union on U.S. imports.
The news on the Thailand facility was made public hours after Harley-Davidson reported a fourth straight year of declines in worldwide sales. The company has been struggling to revive demand in the United States, which accounts for nearly 60 percent of total sales.
The company expects to ship up to 222,000 motorcycles globally in 2019, the lowest number since 2010.
The motorbike maker said tariffs alone, including import duties imposed by the European Union on its motorcycles, would amount to between $100 million and $120 million in 2019 and contribute to a 6-percentage-point drop in operating margins in the first quarter of this year.
Operating margins in the fourth quarter declined 6.2 percentage points, in part due to the tariffs. Operating margins measure how much profit a company makes on a dollar of sales.
The company will invest $15 million to expand the Thai facility in the city of Rayong, and shipments to Europe will begin by the end of 2019. The plant was originally intended to serve Southeast Asian and Chinese markets.
The decision to shift production out of the United States for European markets was announced last summer after the EU slapped tariffs on U.S. imports in response to Trump's duties on steel and aluminum imports from the trading bloc.
Trump had blasted Harley's decision and publicly backed a boycott of the company.
His comments have compounded financial troubles in the United States for the company, as its core customers grow older and outreach efforts to lure younger riders have yet to show results.
A survey published last week by market research firm YouGov found that Trump's attack led to an erosion in Harley's brand impression among its core customers.
Harley-Davidson reported an adjusted profit of 17 cents per share in the fourth quarter, lower than the 28 cents estimated by analysts polled by Refinitiv.
Global retail sales fell 6.1 percent year-on-year. In the United States, sales dropped 10.1 percent in the quarter, more than the 8.3 percent decline expected by analysts.
 

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Most Wanted
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The moco will be massively downsized, sold or bankrupt in 10 years or less......This is what happens when there is no Harley or Davidson in leadership.
 
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luv the low country
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Its all cyclical.:D
 

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Barney Fife - Poser
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The moco will be massively downsized, sold or bankrupt in 10 years or less......This is what happens when there is no Harley or Davidson in leadership.
I wonder who was in leadership during the 2 brushes with bankruptcy in the late 1960s. :think
 

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Keep drinkin the kool aid, you know the point I was trying to get across. No one in the current leadership could give a crap about the Harley Davidson name, they only care about their shareholders and their salaries. The stock is down over 50% in the last 5 years. 10 years or less, mark my words.
 

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Proud Infidel
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.... they only care about their shareholders and their salaries. The stock is down over 50% in the last 5 years.
They must not care about shareholders if stock is down 50%.

Sent from my 2 Tin Cans With A String using Tapatalk
 

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Barney Fife - Poser
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Keep drinkin the kool aid, you know the point I was trying to get across. No one in the current leadership could give a crap about the Harley Davidson name, they only care about their shareholders and their salaries. 10 years or less, mark my words.
Might need some explanation on the kool-aid thing.

Taking care of the shareholders would mean making money, which is exactly what they need to be doing. Once AMF saved the company from the wrath of Harley and Davidson, it became pretty simple to keep the boat afloat since the "image" was out there and the prime demographic was at their money making peak. It wasn't the "die-hards" or the "real bikers" who filled the wallets of the Moco owners, it was the boomers and weekend warriors and bike night pirates who poured their discretionary income into that hole.

If the current "leaders" DID give a crap about the "name" they would probably close the doors before the end of 2019. At the moment, I think they care more about finding a new market than they care about what the folks who used to buy motorcycles are saying. The doors seem to be closing but it has nothing to do with the leadership. It has to do with the fact that they need someone to buy their product. Internet forum business experts are a dime a dozen.
 
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