Harley-Davidson is planning a strategic overhaul after losing $92 million in the second quarter as COVID-19 slammed business.
I think I would consider a much different strategy if I was CEO. Their is way to much risk and expense in trying to be all things to all riders. HD has a loyal following no doubt that is obviously aging out. However, the "brand", image and traditional designs will always be appreciated albeit by fewer folks right now. I would suggest The MoCo consider the exact opposite strategy. Fewer offerings and lower production capacity. Reduce expenses and factories. Concentrate on their Core Strengths and think more like the British Car manufacture "Morgan". Still thriving (110 yrs) while offering traditional motoring to loyal owners and future owners. Legacy cannot be purchased, it has to be earned. Surely HD has earned theirs.Harley-Davidson is planning a strategic overhaul after losing $92 million in the second quarter as COVID-19 slammed business.www.foxbusiness.com