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Super Moderator
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Discussion Starter #1
Not sure what I think about this yet. A health food packaging designer from San Fran-freak-o is now in charge of HD branding.

Article doesn't even mention if he even rides.

"Harley-Davidson is an iconic American brand recognized around the world as a symbol of personal expression and individual freedom," said Grimmer. "It is nothing short of an honor and a privilege to work with Matt and the amazing team at Harley to bring the strategy to life and excite the next generation of riders, ushering in the next chapter of the storied legacy of Harley-Davidson."

https://www.bizjournals.com/milwaukee/news/2019/04/05/harley-davidson-hires-entrepreneur-grimmerto-lead.html
 

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Wayward Son
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23,048 Posts
For sure a change in the whole culture.
:nah
Ol` school is dying. Going to dust just like the old Bikers who have tried to carry it and pass it along.

Just another reason I`m glad I`m old.
 

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American
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25,824 Posts
Maybe the new line up be gender neutral....... :dunno
 

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"Harley-Davidson is an iconic American brand recognized around the world as a symbol of personal expression and individual freedom," said Grimmer. "It is nothing short of an honor and a privilege to work with Matt and the amazing team at Harley to bring the strategy to life and excite the next generation of riders, ushering in the next chapter of the storied legacy of Harley-Davidson."

https://www.bizjournals.com/milwaukee/news/2019/04/05/harley-davidson-hires-entrepreneur-grimmerto-lead.html
Well, sounds like he filled up with the kool aid at the HD cafeteria.
 

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844 Posts
does anybody like the Gothic looking Heritages? I had a couple of nice Heritage's, a 2012 and a 2015. They look a hell of a lot better than the thing you ride in a "black out".
 
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