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Super Moderator
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Discussion Starter #1
Not sure what I think about this yet. A health food packaging designer from San Fran-freak-o is now in charge of HD branding.

Article doesn't even mention if he even rides.

"Harley-Davidson is an iconic American brand recognized around the world as a symbol of personal expression and individual freedom," said Grimmer. "It is nothing short of an honor and a privilege to work with Matt and the amazing team at Harley to bring the strategy to life and excite the next generation of riders, ushering in the next chapter of the storied legacy of Harley-Davidson."

https://www.bizjournals.com/milwaukee/news/2019/04/05/harley-davidson-hires-entrepreneur-grimmerto-lead.html
 

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Wayward Son
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23,127 Posts
For sure a change in the whole culture.
:nah
Ol` school is dying. Going to dust just like the old Bikers who have tried to carry it and pass it along.

Just another reason I`m glad I`m old.
 

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American
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26,138 Posts
Maybe the new line up be gender neutral....... :dunno
 

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"Harley-Davidson is an iconic American brand recognized around the world as a symbol of personal expression and individual freedom," said Grimmer. "It is nothing short of an honor and a privilege to work with Matt and the amazing team at Harley to bring the strategy to life and excite the next generation of riders, ushering in the next chapter of the storied legacy of Harley-Davidson."

https://www.bizjournals.com/milwaukee/news/2019/04/05/harley-davidson-hires-entrepreneur-grimmerto-lead.html
Well, sounds like he filled up with the kool aid at the HD cafeteria.
 

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844 Posts
does anybody like the Gothic looking Heritages? I had a couple of nice Heritage's, a 2012 and a 2015. They look a hell of a lot better than the thing you ride in a "black out".
 

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Earth-bound Misfit
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617 Posts
Kinda makes me think of the time GM hired all those Proctor & Gamble execs to run the company. Why, cause cars and soap...they're all "consumer products" right? What could possibly go wrong?
 

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Maybe the 'upgrades' for 2021 will leave shit in the streets behind it, so every place you ride will end up looking just like San-Franshitgo.
 

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Retired citizen
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Willie G. didn't ride when he started designing ! Figure that out ?
 

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weird member
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I didn't notice this 10 months ago, or know much about it.

It makes sense to have a marketing pro do marketing or branding expert to do branding or whatever (assuming the guy actually is an expert), even if they don't ride. But such an expert will only be able to do any good if they actually listen to riders.

So this could be a good thing, or this could be another Gibson thing (the guitar company, currently they are tanking harder than ever and are issuing cease and desist letters to smaller guitar companies for bogus trademark infringement claims after having lost a lawsuit to I think it was maybe PRS, and after a few media blunders).
 

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old scoot coot
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I didn't notice this 10 months ago, or know much about it.

It makes sense to have a marketing pro do marketing or branding expert to do branding or whatever (assuming the guy actually is an expert), even if they don't ride. But such an expert will only be able to do any good if they actually listen to riders.

So this could be a good thing, or this could be another Gibson thing (the guitar company, currently they are tanking harder than ever and are issuing cease and desist letters to smaller guitar companies for bogus trademark infringement claims after having lost a lawsuit to I think it was maybe PRS, and after a few media blunders).
ole hank wouldn't play anything but a gibson. a shame, i always thought their acoustics sound great.
 

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Super Moderator
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4,138 Posts
Half of those San Fran Sissies are sporting Man Buns and crying about the President. I don't think they understand the American people that allowed Harley to Thrive and will try to o to far to encourage the cry closet generation to consider buying a Harley. Marketing depends on knowing who the customers are, not who you want them to be..

"I was lonelier than Kunta Kinte at a Merle Haggard concert"
- The Blood Hound Gang, A Lap Dance is so much Better When the Stripper is Crying
Hooray for Boobies album

Harley will be THAT lonely if they keep their crap up. but great friggin song.....
 
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