They tried, at least they can hold on to that. Harley-Davidson, the preferred roar of our roads, has lost 20 million dollars trying to reinvent itself and conquer the electric terrain. LiveWire, the experiment that emerged as an alternative to their classic bikes, has sold only 33 bikes in the first quarter of 2025… (72% less than last year!!!) and of course, it has set off all the alarms in the company when, doing the math, they have lost 20 million dollars…
The numbers speak for themselves, their combustion models have held up with 38,000 units delivered in the same period. And if we look at a year earlier, 57,000 bikes compared to 117 LiveWire… Do consumers want to go electric? The answer seems clear: no.
the rest of the story here:
Farewell to Harley-Davidson - the "LiveWire" electric bet faces a 72% drop in sales, generating millions in losses for the brand
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The numbers speak for themselves, their combustion models have held up with 38,000 units delivered in the same period. And if we look at a year earlier, 57,000 bikes compared to 117 LiveWire… Do consumers want to go electric? The answer seems clear: no.
the rest of the story here:
Farewell to Harley-Davidson - the "LiveWire" electric bet faces a 72% drop in sales, generating millions in losses for the brand
